Why your ads agency and your web developer need to talk to each other
Good ads that send people to a slow, confusing page waste money. Here is why marketing and tech should plan together.
By Site Admin
Blog
From our desk
Practical notes on marketing, websites and software for growing businesses.
Clicks are not customers: how we judge an ad campaign
A high click-through rate feels good, but it does not pay salaries. These are the numbers we actually watch.
By Site Admin
Building software your team will actually use
Most custom software fails quietly. People go back to WhatsApp and Excel. Here is how we try to avoid that.
By Site Admin